Overview
On Site
USD 115,000.00 - 130,000.00 per year
Full Time
Skills
Dashboard
SEO
Scanning Electron Microscope
SEM
Forecasting
Advertising
Testing
Leadership
Documentation
Invoices
Optimization
Data Visualization
Pivot Table
Collaboration
Private Equity
Customer Relationship Management (CRM)
Facebook
Social Media
Google AdWords
Online Advertising
Google Analytics
Reporting
LinkedIn
Attention To Detail
Computer Networking
Analytics
Management
Budget
Digital Marketing
Communication
Competitor Analysis
Decision-making
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are seeking a Sr Manager Digital Analytics to join our team in the Private Equity industry located in West Palm Beach, Florida. This role involves collaborating with the analytics team, managing budgets, overseeing campaign tracking, developing custom performance reports, and coordinating with internal and external teams to optimize campaigns.
Responsibilities:
Collaborate with the analytics team to define data, dashboards, and tracking requirements across various channels such as SEO, SEM, Paid Social, Display/Programmatic, Email.
Manage the forecasting, invoicing, and reconciliation of advertising expenditures to ensure alignment with the department's financial plans.
Supervise campaign tracking by ensuring proper tagging and conversion measurement, and analyze current campaign data to identify testing and optimization opportunities.
Develop custom performance reports for internal stakeholders and leadership, and maintain comprehensive documentation for budgeting, forecasts, invoices, campaign tracking, and tagging protocols.
Coordinate with internal teams and external agencies on performance reporting, budgeting, and campaign optimization to drive process efficiencies.
Analyze and monitor budgets, identifying discrepancies and providing explanations when issues arise.
Use data visualization and analysis techniques to create pivot tables, pull reports, and identify trends.
Extract and process data from various platforms demonstrating platform expertise.
Handle weekly and monthly reporting to meet team needs.
Collaborate cross-functionally, running regular calls focusing on problem areas.
Requirements
Minimum of 5 years of experience in a similar role within the Private Equity industry
Proficient in using CRM systems to manage and analyze customer data
Extensive knowledge and understanding of Facebook Insights for social media analytics
Demonstrable experience in using Google AdWords for online advertising
Strong expertise in Google Analytics for tracking and reporting website traffic
Familiarity with LinkedIn for detail oriented networking and marketing
Profound knowledge in general analytics to derive insights from complex data
Experience in managing budget processes for digital marketing initiatives
Proven track record in campaign planning and execution
Excellent communication skills to effectively convey insights and strategies
Ability to conduct competitor analysis to inform strategic decision making.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are seeking a Sr Manager Digital Analytics to join our team in the Private Equity industry located in West Palm Beach, Florida. This role involves collaborating with the analytics team, managing budgets, overseeing campaign tracking, developing custom performance reports, and coordinating with internal and external teams to optimize campaigns.
Responsibilities:
Collaborate with the analytics team to define data, dashboards, and tracking requirements across various channels such as SEO, SEM, Paid Social, Display/Programmatic, Email.
Manage the forecasting, invoicing, and reconciliation of advertising expenditures to ensure alignment with the department's financial plans.
Supervise campaign tracking by ensuring proper tagging and conversion measurement, and analyze current campaign data to identify testing and optimization opportunities.
Develop custom performance reports for internal stakeholders and leadership, and maintain comprehensive documentation for budgeting, forecasts, invoices, campaign tracking, and tagging protocols.
Coordinate with internal teams and external agencies on performance reporting, budgeting, and campaign optimization to drive process efficiencies.
Analyze and monitor budgets, identifying discrepancies and providing explanations when issues arise.
Use data visualization and analysis techniques to create pivot tables, pull reports, and identify trends.
Extract and process data from various platforms demonstrating platform expertise.
Handle weekly and monthly reporting to meet team needs.
Collaborate cross-functionally, running regular calls focusing on problem areas.
Requirements
Minimum of 5 years of experience in a similar role within the Private Equity industry
Proficient in using CRM systems to manage and analyze customer data
Extensive knowledge and understanding of Facebook Insights for social media analytics
Demonstrable experience in using Google AdWords for online advertising
Strong expertise in Google Analytics for tracking and reporting website traffic
Familiarity with LinkedIn for detail oriented networking and marketing
Profound knowledge in general analytics to derive insights from complex data
Experience in managing budget processes for digital marketing initiatives
Proven track record in campaign planning and execution
Excellent communication skills to effectively convey insights and strategies
Ability to conduct competitor analysis to inform strategic decision making.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.