Where

Member Orchestration Analytics Lead

Navy Federal Credit Union
Pensacola Full-day Full-time

Description:

Overview Lead the development of targeting strategies, marketing campaigns, and analysis for channels enabled by Pega Customer Decision Hub (CDH). Uncover and utilize insights about our members to enable Pega's Next Best Action decisioning to create member-centric experiences. Build campaigns, analyze performance, and make recommendations to improve member engagement. Develop and implement tests and experiments to optimize audience targeting, channel mix, and messaging. Champion and enable Pega
May 5, 2025;   from: dice.com

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